If your story
doesn't tie back to
business results,
it's just noise.
When your executives lack visibility and your internal communications don't land, you lose opportunities externally and engagement internally. I help organizations fix both.
Here's what matters.
Your expertise is your product. So, you need executive visibility that leads to business development, employees who understand the strategy well enough to execute it, and communications that actually shift behavior.
After 25+ years of building successful communications programs at KPMG, Deloitte, and Arthur Andersen, I now help leaders at B2B and mission-driven organizations use internal communications, executive visibility, and employee engagement to drive business outcomes.
Executive Visibility
Getting leaders noticed by clients, talent, and industry.
Internal Communications
Ensuring your people understand what's happening and why it matters.
Employee Engagement
Creating the conditions to bring company culture to life.
Services
Communications that Inform, Inspire, and Activate
I help B2B firms and mission-driven organizations engage their people and elevate their leaders.
Executive Visibility
Your expertise isn't the problem. Being invisible is.
When prospects have a need, they call the people they already know—not the best-kept secret in the market. The solution isn't you working harder. It's you showing up consistently in the places that matter.
Strategic visibility for B2B leaders who need to drive business development—from optimizing LinkedIn profiles to developing executive positioning to creating multi-channel visibility strategies.
Services include
- Fundamentals Package
- Executive Positioning
- Content Development System
For Your People and Your Leaders
When your people are informed, aligned, and inspired, they deliver.
Custom programs to strengthen culture, engage employees, and make change stick.
Internal Comms
Your teams are drowning in messages that are coming from everywhere, and they're still asking 'what's going on?'
That changes when communication is strategic, not just constant. We design internal communications that align teams and make change stick.
Leadership Comms
Your leaders' communications should sound authentic—not like they were written by committee.
I make sure they do. I support leaders in becoming clear and trusted cultural stewards who show up in the right places and inspire action.
Employee Engagement
Your people are showing up, but they don't feel connected and they're not bought in to the vision.
I build the strategy, programs, and culture activation to close the gap, so employees feel connected to the mission and motivated to contribute.
Hi, I'm Lori
For over 25 years, I've built transformational B2B communications programs — the kind that shift behavior, engage thousands, and drive measurable results.
Real challenges I've tackled
- "We need to launch this culture initiative — what's the strategy?"
- "How do we get employees to express their pride in the firm?"
- "No one understands what the board does — can you fix that?"
Over the years, I've led major communications initiatives at firms including KPMG, Deloitte, and Arthur Andersen. Some highlights: a firmwide ethics initiative that measurably changed behavior, an employee advocacy program that turned thousands into brand ambassadors, and executive positioning that created go-to industry voices.
That's what I do — help leaders think through the business challenge, then deliver communications work that connects. The work varies. The approach doesn't. I start with strategic thinking, then execution that lands.
What I Believe
The best communications don't just inform — they inspire people to act.
They don't talk at people — they connect strategy to what people care about.
They don't live in absolutes — they live in nuance, where context is everything.
I don't do jargon. I don't do fluff. I believe in communications that respects people's intelligence and ties back to business results.
Let's Work Together
If you're navigating growth, transition, or the challenge of making your story land — let's talk about your goals.
In Their Words
I had been talking about revamping my LinkedIn profile for years. It was dated, incomplete, and every time I sat down to tackle it, I got overwhelmed by the sheer volume of work and trying to keep up with the trends that drive today's ever-changing algorithms.
Greydient Communications' Fundamentals package gave me exactly the strategic foundation I didn't know I needed to finally get started. Lori's LinkedIn assessment was thoughtful, specific, and genuinely insightful. She didn't just flag what needed to be fixed, changed, or added; she explained why it mattered, how it connects to LinkedIn's algorithms, and gave me a clear, actionable roadmap to move forward with confidence. No guesswork, no vague advice. Just smart, detailed guidance I could act on immediately.
The depth of Lori's work is impressive. From a thorough analysis of my connections and followers to a detailed platform engagement and growth strategy, she delivered a comprehensive path forward that is already helping me evolve my profile to better reflect 25 years of professional experience and showcase my growth and expertise in marketing and communications.
In today's world, a strong LinkedIn presence isn't optional. It's one of the most powerful tools you have for building and sustaining a meaningful professional network. Getting it right truly matters and Lori can absolutely help you get it right.
As a comms pro and an executive coach, knowing when you're too close to your material is something called self-awareness. Another leadership skill? Looking at a challenge from the outside and providing trusted consult, guidance and expertise. I valued Lori's perspective, skill, ear, and eye for detail as she helped me quickly distill my niche firm's offerings into a tight, clear unique selling proposition. She was super smart, worked fast, and was lovely to boot. I'd highly recommend her services!
Lori has a rare ability to translate complex, highly technical material into internal communications that truly resonate. During our time working together, she produced a remarkable volume of strategic, multi-channel content, ranging from executive messaging to campaign assets, that consistently drove engagement and measurable results. She combines creativity with sharp strategic judgment, always understanding not just what to say, but how to move people to action.
She quickly became a trusted partner to senior leaders, who relied on her to shape and share their stories with clarity, authenticity, and impact. That trust was most visible in the podcast she conceived and produced, which became the firm's most-listened-to series and a defining pillar of our broader communications strategy. It elevated executive visibility while strengthening connection across the organization.
Beyond her talent, Lori brings calm, discernment, and professionalism to every situation. She elevates the work around her and makes teams better. I would welcome the opportunity to work with her again without hesitation.
Lori helped me establish a consistent, credible presence in my field. She didn't just help me get my name out there; she developed a strategic approach to positioning me as a thoughtful voice on issues that mattered to my work and my organization.
What impressed me most was how she made the entire process manageable. I didn't have bandwidth to chase visibility, and Lori made it happen without adding to my workload. The results spoke for themselves: ghostwritten bylines that sounded like me, invitations to speak at major conferences, coverage in national outlets, and recognition that elevated our work to the highest levels, include the White House.
If you need a strategic partner who can raise your profile, Lori's the person to call.
Lori was an indispensable partner during the five years we worked closely together on one of the most complex and high stakes initiatives our organization has ever undertaken. She developed a smart, strategic communications plan and then flawlessly executed every piece of a multi-channel campaign that included creative storytelling, leadership messaging, and the development of the firm's top-rated internal podcast.
Her work directly contributed to measurable shifts in awareness and behavior across the firm. No matter how fast things moved or how high the pressure, Lori stayed calm, focused, and completely committed. I'd work with her again in a heartbeat, and recommend her to anyone who needs a strategic communication who delivers real impact.
We gave Lori a challenge: Get employees to share their experience at, and pride in, the firm on a social media. No budget. No playbook.
She made it happen. She figured out the strategy, the framework, the guardrails. She got Legal and Risk on board, built a system that made it easy for people to participate, and launched it successfully. It scaled to thousands of employees who became genuine brand ambassadors.
The program became one of our most powerful marketing tools and a model for how to authentically engage employees.
Lori doesn't just execute. She sees around corners, navigates complexity, and delivers.
Stay in touch
Have a question or an idea you want to talk through? I'd love to hear from you.
If you'd like, share your details here and I'll send occasional insights on executive visibility, employee engagement, and internal communications that get the job done. No spam, no weekly noise—just useful thinking when I have something worth sharing.
- linkedin.com/in/lorigrey